Tapping into Mexico’s ornamental horticulture industry

For many years, Mexico has always been regarded as the ‘sleeping giant’ of horticulture. Our line-up of speakers are experts on local and international ornamental horticulture and will talk about the realities of the Mexican market. They touch on many introductory topics such as breeders rights, and how the Covid-effect is driving the rise of e-commerce. Speakers include: - Mr. Federico Martinez, Consejo Mexicano de la Flor - Mr. Santiago Argüello, Mexican Ministry of Agriculture - Mrs. Claudia Lee, Akiko - Mr. Marco Heijnen, Floricultura - Mr. Marco Beltran, CEO of Cox Flor