Denny's CEO John Miller | The Leading Edge series from NRN

Denny's spent two years testing its new coffee offerings and countless hours experimenting with the right value-driven price points for today's consumer. The moves are aimed at helping parent company Denny's Corp. drive increased market share in the family-dining segment as consumers become more careful with their spending. Chief executive John Miller told Nation's Restaurant News earlier this year in a video interview at the ICR XChange that value pricing, menu offerings and differentiated marketing are the most imperative elements of securing a restaurant brand's success. ------------------------------ Visit us: Our website: http://NRN.com Our Facebook: http://facebook.com/RestaurantNews Our Twitter: http://twitter.com/NRNonline Our LinkedIn: http://linkd.in/NRNonline Our Pinterest: http://pinterest.com/NRNonline Our Google+: http://bit.ly/NRNgplus Our Foursquare: http://foursquare.com/NRNonline ------------------------------ The Leading Edge is a new video series from Nation's Restaurant News explores the strategies and insights of leading senior executives in foodservice. Exclusive video interviews provide a senior-level take on the major topics affecting the restaurant industry today, especially as the marketplace shifts to one dependent on taking and securing market share.