Why you would use a Landing Page - background, goals, and strategy

This video is a segment from Growth Decoded — a show that helps you grow your business by investigating the customer experience, one piece at a time! In this segment, we investigate "Landing Pages" — specifically, what is a landing page? What do you use them for? How do they work? Ernie breaks down what a landing page is, common use cases for landing pages, the importance of holding up your end of the bargain, and the 6 critical elements of a landing page. Like and subscribe for more tips, information, and marketing best practices! To sign up for updates on future episodes and get exclusive content, visit: https://www.activecampaign.com/resources/growth-decoded ---------- Connect with ActiveCampaign on social! LinkedIn: https://www.linkedin.com/company/activecampaign-inc- Instagram: https://www.instagram.com/activecampaign Facebook: https://www.facebook.com/activecampaign/ Twitter: https://twitter.com/activecampaign ---------- #Copywriting #LandingPages #LeadGeneration #GrowthDecoded #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #EmailAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience