Documentary about Generation of benz
Under the campaign hub www.mercedes-benz.com/growup, the campaign centres around five films that stand for the five models of the compact-car family. They tell stories about young people and present-day adolescence with all the associated highs and lows. One film, for example, is about two girlfriends who, after an argument followed by months of silence, realise that true friendship is something precious that can also survive difficult times. Directed by the award-winning Swedish director Gustav Johansson, the films present images with a young, authentic look. With no artificial light or staged posing, the vehicles are included in the action in a way that seems natural. The campaign is therefore surprising and describes the world of Mercedes-Benz designed to make a young, self-assured generation of “grown ups” enthusiastic about the brand. Mercedes-Benz: Lifestyle. Mercedes-Benz lifestyle has many different facets: from journeys, road trips and digital travel guides through fashion to fitness and exciting formats such as the Mercedes me Magazine and She’s Mercedes. Get to know strong women who adopt new perspectives and thus change the world. Delve into the lives of strong personalities who share their extraordinary and inspiring stories with the Mercedes-Benz community. Susie Wolff, Mike Horn, Alondra de la Parra and Roger Federer are just some of the people who prove to us every day that nothing is impossible. Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with over 173,000 employeesworldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, the company aspires to be leading in the fields of connectivity, automated driving and alternative drives with its forward-looking innovations. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me - as well as the smart brand, and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2019 it sold nearly 2.4 million cars and more than 438,000 vans. In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global battery production network on three continents. Sustainable actions play a decisive role in both business divisions. To the company, sustainability means creating value for all stakeholders on a lasting basis: customers, employees, investors, business partners and the society as a whole. The basis for this is the sustainable business strategy of Daimler in which the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.
Under the campaign hub www.mercedes-benz.com/growup, the campaign centres around five films that stand for the five models of the compact-car family. They tell stories about young people and present-day adolescence with all the associated highs and lows. One film, for example, is about two girlfriends who, after an argument followed by months of silence, realise that true friendship is something precious that can also survive difficult times. Directed by the award-winning Swedish director Gustav Johansson, the films present images with a young, authentic look. With no artificial light or staged posing, the vehicles are included in the action in a way that seems natural. The campaign is therefore surprising and describes the world of Mercedes-Benz designed to make a young, self-assured generation of “grown ups” enthusiastic about the brand. Mercedes-Benz: Lifestyle. Mercedes-Benz lifestyle has many different facets: from journeys, road trips and digital travel guides through fashion to fitness and exciting formats such as the Mercedes me Magazine and She’s Mercedes. Get to know strong women who adopt new perspectives and thus change the world. Delve into the lives of strong personalities who share their extraordinary and inspiring stories with the Mercedes-Benz community. Susie Wolff, Mike Horn, Alondra de la Parra and Roger Federer are just some of the people who prove to us every day that nothing is impossible. Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with over 173,000 employeesworldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, the company aspires to be leading in the fields of connectivity, automated driving and alternative drives with its forward-looking innovations. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me - as well as the smart brand, and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2019 it sold nearly 2.4 million cars and more than 438,000 vans. In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global battery production network on three continents. Sustainable actions play a decisive role in both business divisions. To the company, sustainability means creating value for all stakeholders on a lasting basis: customers, employees, investors, business partners and the society as a whole. The basis for this is the sustainable business strategy of Daimler in which the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.