Talia Wolf's Emotional Targeting Framework | Marketing Powerups #46

Talia Wolf, Founder of GetUplift, shares her emotional targeting for increasing conversions. Download the free powerups cheatsheet: https://marketingpowerups.com/046/ Listen to this episode on your fav podcast player: Apple Podcast: https://podcasts.apple.com/us/podcast/marketing-powerups/id1667070391 Spotify: https://open.spotify.com/show/5QvBXG7UzpJLJERdtk7gH1 Thanks to the sponsor of this episode, @Get42Agency. They're my number 1 recommended demand gen, marketing growth, and revops agency. Check them out at http://mktgpwr.us/42agency 🔖 Video Chapters [00:00:00] The Role of Emotions in Purchase Decisions [00:01:02] B2B Decisions Are Based on Emotion [00:04:06] Emotional Triggers in B2B Purchases Decisions [00:07:59] Carving Out A Niche In A Crowded Market [00:09:29] 42 Agency - My Number One Recommended Growth Agency [00:12:09] Discussing Emotional Connection with Product Brands [00:14:29] Applying Emotional Targeting in Marketing [00:19:37] Insight Mining Process with Talia Wolf [00:22:27] Exploring the Career Journey of Talia Wolf [00:29:10] Marketing Powerups Newsletter and Podcast Promotion #marketingpodcast