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From concept art to your collection: How Funko Pops are made

Our videos are made by the latest news in the world. Do you enjoy the video? Find it helpful? Want to view more? Why not subscribe our channel to save you searching next time http://bit.ly/2FRmyPR ? Thank you so much!Fans of Funko know it's not your average toy company. In fact, CEO Brian Mariotti balks at calling the brand one. Instead, he views his business as one that trades in pop culture, offering stylized figurines and apparel of famous characters from movies, television, music and more to passionate consumers. One of its most popular items is the Funko Pop, a three-and-three-quarter inch plastic figure with a large head and big round eyes. With more than 1,000 licenses, Funko has created tens of thousands of different characters and collections from "Game of Thrones" and Fortnite to "The Golden Girls" and "Caddyshack." With a full slate of blockbuster movies coming to theaters this year, Funko is in a good position to reap rewards from excited fans. Sales in fiscal 2019 are projected to grow more than 19 percent to a range of $810 million to $825 million. Its stock has grown more than 131% this year, boosting its market value to $985.9 million Funko sells its products through a number of different retailers, often providing specific retailers with exclusive collectibles that can only be purchased with that company. Those exclusives help drive up demand and sales. For example, Barnes & Noble is the only location that customers can purchase a Mr. Rogers Funko Pop that features the character holding a puppet. Similarly, Walmart is the only place fans can get a glittery version of Marvel's Black Panther. Even drugstore Walgreens carries exclusive collectibles from Funko; it is the only place that consumers can grab a young Obi-Wan Kenobi Pop wearing a hood. Funko also works with Hot Topic, GameStop, Target, Best Buy and national and local comic book shops. Then there are the convention exclusives. At Star Wars Celebration, which was held in Chicago from April 11 to April 15, Funko sold a line of Pops that was only available to fans who attended the event. star wars celebration tweet Reis O'Brien, senior product designer at Funko, shared a series of prototype images of one of the convention's exclusive "Star Wars" figures: fan favorite Darth Maul. Here's what it took to turn the evil Sith Lord into a Pop. "Maul is a no-brainer," O'Brien said. "He's a home run. He's a softball. You know people are going to love Maul. But, that doesn't mean we slack on it. We can't just bust out any old Maul. It's actually a greater responsibility when you know this guy is beloved." At Funko, the collectible making process usually starts with a sketch. Some of its designers like to start with pen and paper, others go straight to crafting digitally. For Maul, designer Jason Angelone started with a physical sketch. "We've done Maul a couple of times," O'Brien said. "So, the first challenge is how do we do Maul differently? The first thing we did was talk about some of our favorite scenes with Darth Maul and we ended up with a very specific version of him from 'The Phantom Menace' when he fights Qui-Gon in the desert." In Angelone's sketch, you can see Maul with his hood up, his double lightsaber lit on only one side and his cape flowing to the side, in a dynamic pose. It's a stylized recreation of the iconic scene from the film, which tries to capture the motion of his battle with the maverick Jedi Master. "Our motto is 'everybody is a fan of something' so our job is to take these characters that people are a fan o...

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13 просмотров
Год назад
28 октября 2024 г.
12+
13 просмотров
Год назад
28 октября 2024 г.

Our videos are made by the latest news in the world. Do you enjoy the video? Find it helpful? Want to view more? Why not subscribe our channel to save you searching next time http://bit.ly/2FRmyPR ? Thank you so much!Fans of Funko know it's not your average toy company. In fact, CEO Brian Mariotti balks at calling the brand one. Instead, he views his business as one that trades in pop culture, offering stylized figurines and apparel of famous characters from movies, television, music and more to passionate consumers. One of its most popular items is the Funko Pop, a three-and-three-quarter inch plastic figure with a large head and big round eyes. With more than 1,000 licenses, Funko has created tens of thousands of different characters and collections from "Game of Thrones" and Fortnite to "The Golden Girls" and "Caddyshack." With a full slate of blockbuster movies coming to theaters this year, Funko is in a good position to reap rewards from excited fans. Sales in fiscal 2019 are projected to grow more than 19 percent to a range of $810 million to $825 million. Its stock has grown more than 131% this year, boosting its market value to $985.9 million Funko sells its products through a number of different retailers, often providing specific retailers with exclusive collectibles that can only be purchased with that company. Those exclusives help drive up demand and sales. For example, Barnes & Noble is the only location that customers can purchase a Mr. Rogers Funko Pop that features the character holding a puppet. Similarly, Walmart is the only place fans can get a glittery version of Marvel's Black Panther. Even drugstore Walgreens carries exclusive collectibles from Funko; it is the only place that consumers can grab a young Obi-Wan Kenobi Pop wearing a hood. Funko also works with Hot Topic, GameStop, Target, Best Buy and national and local comic book shops. Then there are the convention exclusives. At Star Wars Celebration, which was held in Chicago from April 11 to April 15, Funko sold a line of Pops that was only available to fans who attended the event. star wars celebration tweet Reis O'Brien, senior product designer at Funko, shared a series of prototype images of one of the convention's exclusive "Star Wars" figures: fan favorite Darth Maul. Here's what it took to turn the evil Sith Lord into a Pop. "Maul is a no-brainer," O'Brien said. "He's a home run. He's a softball. You know people are going to love Maul. But, that doesn't mean we slack on it. We can't just bust out any old Maul. It's actually a greater responsibility when you know this guy is beloved." At Funko, the collectible making process usually starts with a sketch. Some of its designers like to start with pen and paper, others go straight to crafting digitally. For Maul, designer Jason Angelone started with a physical sketch. "We've done Maul a couple of times," O'Brien said. "So, the first challenge is how do we do Maul differently? The first thing we did was talk about some of our favorite scenes with Darth Maul and we ended up with a very specific version of him from 'The Phantom Menace' when he fights Qui-Gon in the desert." In Angelone's sketch, you can see Maul with his hood up, his double lightsaber lit on only one side and his cape flowing to the side, in a dynamic pose. It's a stylized recreation of the iconic scene from the film, which tries to capture the motion of his battle with the maverick Jedi Master. "Our motto is 'everybody is a fan of something' so our job is to take these characters that people are a fan o...

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