App Growth Week | Diversifying user acquisition: The Web2App campaign with George Natsvlishvili

Watch the recording of a best-practice session with @airapps on what Web2App is and how it can help you address the modern challenges of mobile user acquisition. Watch it now to learn: ● What Web2App is, and what the user journey looks like in this case. ● What the main challenges and benefits are when using Web2App. ● Main tips and tricks from the industry expert on successfully implementing Web2App for your mobile growth. Chapters 0:00 Intro 3:20 What's the modern state of mobile user acquisition? 4:15 What is Web2App? 5:43 What are the main types of Web2App campaigns? 8:30 How to setup Web2App? 9:49 What are the pros and cons? 15:13 What are George's top findings? 17:26 How to test Web2App campaign? 18:41 Outro SplitMetrics' ecosystem of products and services enable mobile-first companies and brands globally to build and scale their go-to-market engine faster. Top app and game developers turn to SplitMetrics, an Apple Search Ads Partner, for intelligent data-driven solutions designed for advanced Apple Search Ads automation and optimization, mobile app concept validation and A/B testing, market insights, as well as full-cycle professional services for app and brand growth. Visit our website to learn more and get a get a live demo: https://splitmetrics.com #splitmetrics #seasonal #mobilemarketing #appgrowth #mobile #useracquisition #applesearchads #web2app