Executive Insights by Mediacorp: How can marketers ensure Brand Safety

During this sensitive time, one wrong ad placement could more than ever unleash negative feedback on your brand and erode consumers’ trust. Understand why marketers are placing such importance on communicating messages within brand-safe environments. Know the difference between Brand Safety and Brand Suitability – learn about best practices and opportunities from the experts. Executive Speakers Jennifer Chase, VP, Digital Sales, Solutions and Operations, Mediacorp Jaime Ho, Chief Editor, CNA Digital Trang Dang, Publisher Development Lead, SEA/HK/TW, Oracle Data Cloud Pierre-Yves Riou, Programmatic Director, Digital Solutions & Operations, Mediacorp Amy Mcdonough, Ad Tech Specialist, Digital Solutions & Operations, Mediacorp