Sila Sveta for Under Armour | Tokyo
In September 2019, the US brand Under Armour opened a flagship shop in Tokyo, Japan. The geometric patterns of the brand’s signature red, white, grey and black colors are inspired by the new RUSH collection of responsive textiles and gear that enhance athletic performance. The minimalistic, dynamic animation immediately draws attention to the shop and reflects the unique blend of technology and fashion that is central to Under Armour’s philosophy.
In September 2019, the US brand Under Armour opened a flagship shop in Tokyo, Japan. The geometric patterns of the brand’s signature red, white, grey and black colors are inspired by the new RUSH collection of responsive textiles and gear that enhance athletic performance. The minimalistic, dynamic animation immediately draws attention to the shop and reflects the unique blend of technology and fashion that is central to Under Armour’s philosophy.