Logo for Czech Triathlon Association
First sketch of logo was created in August 2019. Logo was officialy accepted and launched in November 2020 after more than one year of development. Tough job. SYMBOL The symbol consists of three figures that represents individual sports. The orientation of the figures in the symbol respects the succession of disciplines; swimming-cycling-running. Together they form a compact whole, a healthy and strong heart. The nine segments of the symbol fit together as a jigsaw puzzle — physical performance and mastery of skills must come together perfectly. The basic colors are inspired by the Czech tricolor and elements of water, metal and blood. The font used in the wordmark is based on the Purista Bold font by Czech designer Tomáš Brousil from Prague based Suitcase Type Foundry. The customized details create an original font that is linked to the drawing of the symbol itself.
First sketch of logo was created in August 2019. Logo was officialy accepted and launched in November 2020 after more than one year of development. Tough job. SYMBOL The symbol consists of three figures that represents individual sports. The orientation of the figures in the symbol respects the succession of disciplines; swimming-cycling-running. Together they form a compact whole, a healthy and strong heart. The nine segments of the symbol fit together as a jigsaw puzzle — physical performance and mastery of skills must come together perfectly. The basic colors are inspired by the Czech tricolor and elements of water, metal and blood. The font used in the wordmark is based on the Purista Bold font by Czech designer Tomáš Brousil from Prague based Suitcase Type Foundry. The customized details create an original font that is linked to the drawing of the symbol itself.