Webinar (10/20/22) - Strategic Special Section Program Planning for 2023
Discover what special section titles and ideas are performing best for publications across North America, and how you can plan, promote and execute your own seamless and profitable sections targeting key categories using Metro’s Themed Special Sections (TSS) program. This webinar will show you how to use these fully templated, ready-to-present-and-run special sections – available in 37 titles featuring unbranded copyright-free content with ad spots in place – to minimize production time and maximize ad revenue. See what’s new for 2023 – fresh themes, bonus mini sections, magazine and tabloid sizes for every title, multiple cover designs, and more – so you can choose the best options for your market. You’ll also learn how to leverage your Metro Creative Library access to optimize sales for every section with personalized spec ads, directories and local program ideas. Plus, get valuable tips for successfully marketing your special sections. This live webinar will also show you how to cultivate digital sections revenue with ready-to-use Themed Websites & Online Directories to match every print title for a coordinated, interactive print and digital program that captures every sales opportunity. Table of Contents 0:00 Introduction 0:59 Customer idea sharing 1:44 Welcome & Introductions 2:05 Webinar Agenda 2:55 What are Themed Special Sections? 5:22 TSS Survey Results 6:47 The 2023 TSS Schedule 15:56 Anatomy of a TSS 22:09 What's New for 2023 30:03 Localize/Customize & Sell 34:05 TSS Customer Success Stories & Ideas 38:59 Where to Access TSS Content 56:56 Q&A
Discover what special section titles and ideas are performing best for publications across North America, and how you can plan, promote and execute your own seamless and profitable sections targeting key categories using Metro’s Themed Special Sections (TSS) program. This webinar will show you how to use these fully templated, ready-to-present-and-run special sections – available in 37 titles featuring unbranded copyright-free content with ad spots in place – to minimize production time and maximize ad revenue. See what’s new for 2023 – fresh themes, bonus mini sections, magazine and tabloid sizes for every title, multiple cover designs, and more – so you can choose the best options for your market. You’ll also learn how to leverage your Metro Creative Library access to optimize sales for every section with personalized spec ads, directories and local program ideas. Plus, get valuable tips for successfully marketing your special sections. This live webinar will also show you how to cultivate digital sections revenue with ready-to-use Themed Websites & Online Directories to match every print title for a coordinated, interactive print and digital program that captures every sales opportunity. Table of Contents 0:00 Introduction 0:59 Customer idea sharing 1:44 Welcome & Introductions 2:05 Webinar Agenda 2:55 What are Themed Special Sections? 5:22 TSS Survey Results 6:47 The 2023 TSS Schedule 15:56 Anatomy of a TSS 22:09 What's New for 2023 30:03 Localize/Customize & Sell 34:05 TSS Customer Success Stories & Ideas 38:59 Where to Access TSS Content 56:56 Q&A