FreshSource: A Fresh Idea at Fair Trade in Egypt | More Womentum | womena® | وومينتوم
FreshSource: Empowering smallholder farmers ► Subscribe: https://womena.com/youtubevideos to view more #Womentum19 videos. “We’re trying to fix two inherent problems: food waste in Egypt that reached more than 30 percent and also the exploitation of smallholder farmers,” says Farah Emara, CEO and co-founder of FreshSource. The womena team sat down with the siblings-turned-founders Farah and Omar Emara of FreshSource, one of the startups from Womentum 2019, a women in tech accelerator by womena® in partnership with Standard Chartered. “Egypt is advancing in technology in numerous aspects but the agriculture industry is still falling behind,” says the duo, setting out to make an impact on the lives of smallholder farmers by empowering them to more directly access the end-consumer through their B2B agriculture supply platform. Stay tuned for more startup profiles and follow the journey of the founders in the upcoming Season 2 of the Womentum Series (Spring 2020). #womena #SCWomenInTech #womentum #accelerator #womenofmena #womenabossladies #acceleratingequality #femalefounder #agritech #agriculture #startupprofile
FreshSource: Empowering smallholder farmers ► Subscribe: https://womena.com/youtubevideos to view more #Womentum19 videos. “We’re trying to fix two inherent problems: food waste in Egypt that reached more than 30 percent and also the exploitation of smallholder farmers,” says Farah Emara, CEO and co-founder of FreshSource. The womena team sat down with the siblings-turned-founders Farah and Omar Emara of FreshSource, one of the startups from Womentum 2019, a women in tech accelerator by womena® in partnership with Standard Chartered. “Egypt is advancing in technology in numerous aspects but the agriculture industry is still falling behind,” says the duo, setting out to make an impact on the lives of smallholder farmers by empowering them to more directly access the end-consumer through their B2B agriculture supply platform. Stay tuned for more startup profiles and follow the journey of the founders in the upcoming Season 2 of the Womentum Series (Spring 2020). #womena #SCWomenInTech #womentum #accelerator #womenofmena #womenabossladies #acceleratingequality #femalefounder #agritech #agriculture #startupprofile