No.26 ~ Innovation Adoption Model | Awareness | Interest | Evaluate | Trial | Adoption | example |
📕 Advertising Management Book series 📕 https://youtube.com/playlist?list=PLPf7aahSRKFW2ZI1SvmX_Ut864THj-Uiu ======================================== 📕 Production and Operation Management Book Series 📕 https://youtube.com/playlist?list=PLPf7aahSRKFVuCziM_YMAoYYnlLeX5j8F ======================================== ✅ How to Purchase Advertising Management Book PDF ✅ https://youtu.be/ur1oqIuEcyQ ======================================== 00:00 Intro 01:32 Awareness 01:58 Interests 02:27 Evaluate 02:59 Trial 03:53 Adoption Introduction of Innovation Adoption Model The Innovation Adoption Model Process includes 5 phases. This model shows the phases from which the customer goes to accept the innovation in product and service. The customer has to cross these 5 stages to adapt an innovative product. Awareness, Interest, Evaluation, Trial, and Adopt. 1.) Awareness Awareness is the phase in which the customer is made aware of the product or service, that there is a new product available in the market. In this stage, advertising has to highlight the feature and benefits of the new product. It will help the customer to differentiate the product with an old product or competitor product. 2.) Interest Interest is the second stage of the customer where he finds the product interesting. Now the awareness of new product spreads in the market. Customers start getting more information about the product. If customers looking for any feature, then is this product include that feature. 3.) Evaluate The customer starts liking the product so he starts evaluating the product more. IN this customer evaluate the product in depth. Customers take analyses that are there any products available in the market with the same feature or benefits. What will be the price of this product if I buy it? 4.) Trial 5.) Adoption Rest will be covered in video. . . . . . . .
📕 Advertising Management Book series 📕 https://youtube.com/playlist?list=PLPf7aahSRKFW2ZI1SvmX_Ut864THj-Uiu ======================================== 📕 Production and Operation Management Book Series 📕 https://youtube.com/playlist?list=PLPf7aahSRKFVuCziM_YMAoYYnlLeX5j8F ======================================== ✅ How to Purchase Advertising Management Book PDF ✅ https://youtu.be/ur1oqIuEcyQ ======================================== 00:00 Intro 01:32 Awareness 01:58 Interests 02:27 Evaluate 02:59 Trial 03:53 Adoption Introduction of Innovation Adoption Model The Innovation Adoption Model Process includes 5 phases. This model shows the phases from which the customer goes to accept the innovation in product and service. The customer has to cross these 5 stages to adapt an innovative product. Awareness, Interest, Evaluation, Trial, and Adopt. 1.) Awareness Awareness is the phase in which the customer is made aware of the product or service, that there is a new product available in the market. In this stage, advertising has to highlight the feature and benefits of the new product. It will help the customer to differentiate the product with an old product or competitor product. 2.) Interest Interest is the second stage of the customer where he finds the product interesting. Now the awareness of new product spreads in the market. Customers start getting more information about the product. If customers looking for any feature, then is this product include that feature. 3.) Evaluate The customer starts liking the product so he starts evaluating the product more. IN this customer evaluate the product in depth. Customers take analyses that are there any products available in the market with the same feature or benefits. What will be the price of this product if I buy it? 4.) Trial 5.) Adoption Rest will be covered in video. . . . . . . .