State of the Fencing Industry in 2022: Challenges and Opportunities to Growing your Business
Running any service business can be confusing, overwhelming, and full of challenges. And Fencing is no different. You’re dealing with difficult clients, material shortages, lack of labor, and so much more. But if you can make it, there is plenty of success to go around. That’s why we gathered some of the biggest names in Fencing together for our State of the Fencing Industry Webinar. We cover some of the most pressing topics that we hear from customers. Our panelists will also share great advice for Fencing businesses that are just starting out or looking to grow in 2022. Introductions - 00:00 Advice for new and growing fencing companies - 3:05 Material and labor shortages - 14:15 Fluctuating material costs - 18:55 Changes in customer preferences and demands - 23:40 How to scale your business in 2022 - 25:44 The Ideal Close Rate - 32:50 Standing out from the competition (but not by lowering your prices) - 38:57 Hiring and retaining team members - 42:50 Offering Financing - why and why not - 48:11 How to promote your business - 54:25 Combatting bad homeowner experiences - 59:07 How to quote your jobs - 01:01:39 How to use automation and tech to improve your business - 01:07:16 The future of the fencing industry - 01:09:45
Running any service business can be confusing, overwhelming, and full of challenges. And Fencing is no different. You’re dealing with difficult clients, material shortages, lack of labor, and so much more. But if you can make it, there is plenty of success to go around. That’s why we gathered some of the biggest names in Fencing together for our State of the Fencing Industry Webinar. We cover some of the most pressing topics that we hear from customers. Our panelists will also share great advice for Fencing businesses that are just starting out or looking to grow in 2022. Introductions - 00:00 Advice for new and growing fencing companies - 3:05 Material and labor shortages - 14:15 Fluctuating material costs - 18:55 Changes in customer preferences and demands - 23:40 How to scale your business in 2022 - 25:44 The Ideal Close Rate - 32:50 Standing out from the competition (but not by lowering your prices) - 38:57 Hiring and retaining team members - 42:50 Offering Financing - why and why not - 48:11 How to promote your business - 54:25 Combatting bad homeowner experiences - 59:07 How to quote your jobs - 01:01:39 How to use automation and tech to improve your business - 01:07:16 The future of the fencing industry - 01:09:45