Bacardi Perfect Mix_01.05.2005
April-May 2005 Vladivostok -- Krasnoyarsk -- Ekaterinburg -- Novosibirsk -- St-Petersburg - Krasnodar DREAMPRO was invited to develop an after party concept for the Bacardi-Martini Grand Prix (bartenders' competition). The aim was to both promote the art of bartending to club-goers and to communicate the Bacardi Brand spirit. The Bacardi Perfect Mix concept - we combined the bartender performances with a club program, including a Best Bartender Prize judged by the club-goers themselves and DJ and VJ performances, all hosted by an MC. A mobile set was produced, including a stage-performance bar with a lightbox counter, a special back-bar to display the Bacardi bottles and a DJ stage. The set elements had mini built-in cameras, which provided some spectacular images for online VJ-ing. 6 cities in 7 weeks Total project audience -- 4300 club-goers Total length of the itinerary -- 21 000 km
April-May 2005 Vladivostok -- Krasnoyarsk -- Ekaterinburg -- Novosibirsk -- St-Petersburg - Krasnodar DREAMPRO was invited to develop an after party concept for the Bacardi-Martini Grand Prix (bartenders' competition). The aim was to both promote the art of bartending to club-goers and to communicate the Bacardi Brand spirit. The Bacardi Perfect Mix concept - we combined the bartender performances with a club program, including a Best Bartender Prize judged by the club-goers themselves and DJ and VJ performances, all hosted by an MC. A mobile set was produced, including a stage-performance bar with a lightbox counter, a special back-bar to display the Bacardi bottles and a DJ stage. The set elements had mini built-in cameras, which provided some spectacular images for online VJ-ing. 6 cities in 7 weeks Total project audience -- 4300 club-goers Total length of the itinerary -- 21 000 km