TNP | Ep. 01 | All things D2C ft. Ghazal, Chaitanya & Minu with @TanmayBhatYT
In this episode, we dive into the D2C landscape in India and ask top D2C founders their winning strategies to conquer the consumer market. Join the conversation as Ghazal Alagh (Co-founder of Mamaearth) and Chaitanya Ramalingegowda (Co-founder of Wakefit), the D2C pioneers along with Minu Margeret (Founder of BlissClub) who has created a beloved brand, reveal the secret sauce behind what goes into building a successful D2C brand in India. So are you ready for a thrilling yet entertaining 100 minutes uncovering the D2C revolution in India? Create a profile on NextLevel to unlock premium jobs - https://next-level.onelink.me/QbOq/govyq9pf #d2c #podcast #NextLevel #consumer #tanmaybhat #ghazalalagh #ghazal #mamaearth #wakefit #blissclub #india TIMESTAMPS 00:00 Intro 01:04 Mamaearth IPO 03:17 Origins of Wakefit 08:13 The BlissClub Story 10:30 NextLevel Profiles 12:00 Making of Mamaearth 19:03 Why did BlissClub solve for Women’s Active Wear? 24:06 Wakefit's Customer Insights 25:40 How to Identify a Market? 28:33 Is TAM King? 31:33 How Wakefit found PMF 36:40 Mamaearth’s Marketing on a Budget 42:14 BlissClub's Early Days 47:30 Wakefit's Marketing Strategy 52:53 Influencer Marketing 101 59:06 CAC & Marketing Funnels 1:08:16 Performance Marketing Essentials 1:13:37 Marketing Budget Split 1:18:18 D2C a Myth? 1:21:17 Online vs Offline 1:24:40 Founder Roles and Responsibilities 1:25:45 Building Teams & Hiring 1:31:24 Do’s & Don’ts of Raising Money 1:39:48 Outro
In this episode, we dive into the D2C landscape in India and ask top D2C founders their winning strategies to conquer the consumer market. Join the conversation as Ghazal Alagh (Co-founder of Mamaearth) and Chaitanya Ramalingegowda (Co-founder of Wakefit), the D2C pioneers along with Minu Margeret (Founder of BlissClub) who has created a beloved brand, reveal the secret sauce behind what goes into building a successful D2C brand in India. So are you ready for a thrilling yet entertaining 100 minutes uncovering the D2C revolution in India? Create a profile on NextLevel to unlock premium jobs - https://next-level.onelink.me/QbOq/govyq9pf #d2c #podcast #NextLevel #consumer #tanmaybhat #ghazalalagh #ghazal #mamaearth #wakefit #blissclub #india TIMESTAMPS 00:00 Intro 01:04 Mamaearth IPO 03:17 Origins of Wakefit 08:13 The BlissClub Story 10:30 NextLevel Profiles 12:00 Making of Mamaearth 19:03 Why did BlissClub solve for Women’s Active Wear? 24:06 Wakefit's Customer Insights 25:40 How to Identify a Market? 28:33 Is TAM King? 31:33 How Wakefit found PMF 36:40 Mamaearth’s Marketing on a Budget 42:14 BlissClub's Early Days 47:30 Wakefit's Marketing Strategy 52:53 Influencer Marketing 101 59:06 CAC & Marketing Funnels 1:08:16 Performance Marketing Essentials 1:13:37 Marketing Budget Split 1:18:18 D2C a Myth? 1:21:17 Online vs Offline 1:24:40 Founder Roles and Responsibilities 1:25:45 Building Teams & Hiring 1:31:24 Do’s & Don’ts of Raising Money 1:39:48 Outro