Shopify Ad Writing For Massive Profit From Expert Drew Whitman
FREE Shopify TRAINING Webinar: http://ecomvideotraining.com --~-- Shopify ad writing to increase the response rate to your adas. Drew Whitman, an ad and copy expert, gives us his tips for getting a better response rate when it comes to ads. Recognized copywriting expert will share valuable insights into exactly why the best ads work as they do and the physchology response behind it. Video Used From: ********** iStack Training Watch The Full Video: https://www.youtube.com/watch?v=GqYj_-kPiNE ********** 9 Simple Ways to Write Product Descriptions that Sell It’s an easy mistake. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products. Why is it wrong? Because product descriptions need to sell your products. What is a product description? A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with details around the features and benefits of the product so they’re compelled to buy. Let’s have a look at nine simple ways to persuade your web visitors with product descriptions that sell. 1. Focus on your ideal buyer When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all. The best product descriptions address your ideal buyer directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word you. This is how Think Geek starts the product description of an LED Flashlight. 2. Entice with benefits When we sell our own products, we get excited about features and specifications. We live and breathe our company, our website, and our products. The problem is our potential buyers are not as interested in mundane features and specs—they want to know what’s in it for them. That’s why you need to highlight the benefits of each feature. This is how Method Home describes one of their hand wash gels. Method Home suggests that the benefit of their soap is not just that your hands become soft and clean, but that the soap actually rouses your holiday spirit making the holidays more festive and therefore more enjoyable. Consider the benefit of each of your features. How does your product make your customers feel happier, healthier, or more productive? Which problems, glitches, and hassle does your product help solve? Don’t sell just a product, sell an experience. 3. Avoid yeah, yeah phrases When we’re stuck for words and don’t know what else to add to our product description, we often add something bland like "excellent product quality". That’s a yeah, yeah phrase. As soon as a potential buyer reads excellent product quality he thinks, yeah, yeah, of course; that’s what everyone says. Ever heard someone describe their product quality as average, not-so-good, or even bad? You become less persuasive when your potential buyer reads your product description and starts saying yeah, yeah to themselves. To avoid this reaction be as specific as possible. Zappos, for instance, doesn’t describe the quality of a pair of shoes as excellent. Instead they describe each technical detail plus its benefit. For Full Article: https://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell
FREE Shopify TRAINING Webinar: http://ecomvideotraining.com --~-- Shopify ad writing to increase the response rate to your adas. Drew Whitman, an ad and copy expert, gives us his tips for getting a better response rate when it comes to ads. Recognized copywriting expert will share valuable insights into exactly why the best ads work as they do and the physchology response behind it. Video Used From: ********** iStack Training Watch The Full Video: https://www.youtube.com/watch?v=GqYj_-kPiNE ********** 9 Simple Ways to Write Product Descriptions that Sell It’s an easy mistake. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products. Why is it wrong? Because product descriptions need to sell your products. What is a product description? A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with details around the features and benefits of the product so they’re compelled to buy. Let’s have a look at nine simple ways to persuade your web visitors with product descriptions that sell. 1. Focus on your ideal buyer When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all. The best product descriptions address your ideal buyer directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word you. This is how Think Geek starts the product description of an LED Flashlight. 2. Entice with benefits When we sell our own products, we get excited about features and specifications. We live and breathe our company, our website, and our products. The problem is our potential buyers are not as interested in mundane features and specs—they want to know what’s in it for them. That’s why you need to highlight the benefits of each feature. This is how Method Home describes one of their hand wash gels. Method Home suggests that the benefit of their soap is not just that your hands become soft and clean, but that the soap actually rouses your holiday spirit making the holidays more festive and therefore more enjoyable. Consider the benefit of each of your features. How does your product make your customers feel happier, healthier, or more productive? Which problems, glitches, and hassle does your product help solve? Don’t sell just a product, sell an experience. 3. Avoid yeah, yeah phrases When we’re stuck for words and don’t know what else to add to our product description, we often add something bland like "excellent product quality". That’s a yeah, yeah phrase. As soon as a potential buyer reads excellent product quality he thinks, yeah, yeah, of course; that’s what everyone says. Ever heard someone describe their product quality as average, not-so-good, or even bad? You become less persuasive when your potential buyer reads your product description and starts saying yeah, yeah to themselves. To avoid this reaction be as specific as possible. Zappos, for instance, doesn’t describe the quality of a pair of shoes as excellent. Instead they describe each technical detail plus its benefit. For Full Article: https://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell