Buick's Rebirth
As the nation's largest automaker, General Motors looks to build strength globally using the Buick brand. After a year of record losses and massive re-structuring, the auto industry is poising itself for a come-back. As part of their reorganization, General Motors, the nation's largest automaker, decided to focus on just four of their eight American brands. Buick, their oldest brand, will play a key role as the latest LaCrosse was designed collaboratively in Detroit and Shanghai. In addition, the new midsize Regal, introduced to America at the LA Auto Show, is a hot seller abroad. And in Europe, the Opel Insignia, based on the Regal, was named the 2009 European Car of the Year. www.ReviewCars.com
As the nation's largest automaker, General Motors looks to build strength globally using the Buick brand. After a year of record losses and massive re-structuring, the auto industry is poising itself for a come-back. As part of their reorganization, General Motors, the nation's largest automaker, decided to focus on just four of their eight American brands. Buick, their oldest brand, will play a key role as the latest LaCrosse was designed collaboratively in Detroit and Shanghai. In addition, the new midsize Regal, introduced to America at the LA Auto Show, is a hot seller abroad. And in Europe, the Opel Insignia, based on the Regal, was named the 2009 European Car of the Year. www.ReviewCars.com